In February, a gaggle of males on a sports activities discuss present casually unfold a salacious and unfaithful rumor concerning the intercourse lifetime of a teenage lady on nationwide tv, leading to her being humiliated and relentlessly harassed. It felt as if it had been 2007 once more, and the discuss present banter was a short pause earlier than our nation’s busy schedule of creating enjoyable of Britney Spears’s breakdown.
On ESPN’s bro-y The Pat McAfee Present, the titular McAfee launched a phase on NFL draft picks by gossiping about an undergraduate rumor he’d heard: {that a} sorority lady on the College of Mississippi had cheated on her fraternity boyfriend together with his father. McAfee didn’t point out the younger lady or her boyfriend by identify, however later shared the clip on X to his 3.2 million followers (the submit remains to be up, as of April 3). Barstool Sports activities persona Jack Mac then promoted a meme coin named after the lady in query: Mary Kate Cornett, a first-year school pupil. Cornett denies the rumor, however that hasn’t stopped it from spreading like wildfire.
As reported on the New York Instances’ The Athletic, because the rumor unfold, the harassment Cornett skilled ratcheted up. She needed to depart her school dorm and transfer into emergency housing after campus police stated she was in danger. Somebody despatched in a false tip to the police to have a SWAT group despatched to her mom’s dwelling. Cornett’s voicemail and textual content message stuffed up with degrading messages from strangers calling her a whore and telling her to kill herself; comparable messages have additionally reached her 89-year-old grandfather. Cornett now says she intends to pursue authorized motion in opposition to McAfee and ESPN. ESPN and McAfee have declined to remark to The Athletic and different information shops.
There’s one thing so 2000s about this story — the type of factor you’ll examine on a feminist weblog on the time. It has all of the beats of a traditional aughts slut-shaming: an nameless teenage lady, the lads on a chat present utilizing her humiliation as idle chit-chat, the way in which that chit-chat picks up and runs rampant till the lady is getting nameless threats from strangers. It’s very Swiffer Lady, by which a graphic tape an eighth-grader made for the boy she had a crush on went viral. It’s very Vanessa Hudgens in 2007, when she was pressured to apologize to followers and scramble to avoid wasting her Disney profession when personal nude photographs of her had been leaked. It’s mainly all of the episodes that the discuss present hosts of the 2000s have by now apologized for. The one half that’s actually new is the memecoin and the right-wing ecosystem of X that enables such gossip to flourish.
Absolutely, an individual may suppose, we now have moved previous this type of nationwide slut-shaming by now. We reside in a post-MeToo world. The tradition will need to have moved previous the sexual humiliation of youth women.
But in a method, the Ole Miss story is the type of factor that’s been a very long time coming. The appropriate has been curious about reviving Bush-era raunch (suppose Women Gone Wild) and purity tradition (suppose: the obsession with Britney Spears’s virginity) for years now. Purity tradition and raunch tradition stroll hand in hand. The sexual objectification of raunch is enforced by the inflexible shaming of purity. Each are united by the obligatory objectification and humiliation of ladies, whose our bodies inside this technique are at all times managed by males.
As sociologist Bernadette Barton confirmed in her 2021 guide The Pornification of America: How Raunch Tradition is Ruining Our Society, raunch has change into elementary to the self-conception of the post-Trump proper. Barton notes the variety of pro-Trump memes that “explicitly hyperlink provocative feminine our bodies with Trump paraphernalia,” or that “distinction ‘attractive’ conservative girls with ‘ugly, unfeminine’ liberal ones.”
“Now not are misogynists confined to the outdated dichotomy framing girls as virgins or whores,” Barton observes. “Raunch tradition has facilitated a brand new sexist dichotomy: scorching or not.”
The ideology claims all scorching women as their very own and calls for that they place themselves on the service of males, for his or her amusement. Taking over this place permits a girl a specific amount of cultural foreign money, which is why the fitting likes to crow that scorching women vote for Trump and solely ugly women are liberal. But being a scorching lady additionally opens her as much as the potential for the type of vicious, extremely sexualized humiliation and harassment that Cornett is going through. That’s the ideology that allowed the fitting to assert an apolitical determine like Hawk Tuah Lady as a MAGA image, and on the similar time to smear Kamala Harris as “the unique Hawk Tuah Lady.”
The purpose of it’s to degrade, to dominate, to make it clear that intercourse exists to gratify males. Humiliating an nameless teenager for enjoyable is the pure endpoint of this ideology. It was at all times what was lurking beneath the new women for Trump jokes.
