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TL;DR
- Google’s newest advert stars former soccer star Sol Campbell discussing the advantages of switching.
- Campbell famously (or infamously) transferred from Tottenham to its hated rival Arsenal mid-season.
- Titled “Swap like Sol,” the advert is a nod to the very fact the grass is typically greener on the opposite aspect — and stuffed with trophies.
Google isn’t any stranger to throwing jabs on the iPhone in its endless marketing campaign of Pixel adverts, however this January, it’s taken a barely totally different angle.
Moderately than taking a shot at Apple from exterior the field, Google has determined to attract on one of many extra surprising soccer switch choices of the twenty first century to get its level throughout. It tapped former Tottenham Hotspur and Arsenal star Sol Campbell to speak in regards to the joys of a January switch, delighting one half of the London rivalry however most likely making certain that the opposite half sticks with its iPhones or Galaxy units.
Confused? Right here’s why Google’s newest Pixel spot is so, so good.
Whoever stated you couldn’t go from white to purple?
Google’s “Swap like Sol” advert opens with a deviously easy scene, displaying Campbell — a former Tottenham captain who made 250 appearances for the Spurs — hammering a rooster breast in his kitchen whereas sporting a crisp white sweater. The central defender then switches rooms, strolling right into a trophy-filled hallway, the place he sheds his snow-colored sweater for a deep purple one, pausing to mud an award or two whereas speaking in regards to the joys of becoming a member of a successful aspect.
Switching rooms once more, Campbell remarks, “Positive, folks can have opinions,” earlier than turning a white vase of flowers — Tottenham’s major shade — out of sight. “However who cares what different folks assume?” he continues earlier than selecting a sofa to push the perks of the Pixel 9 a bit more durable.
There, he sits down and twists the knife with yet another dig at Spurs followers, asking Gemini Dwell, “What had been we simply speaking about?” To which Gemini replies, “We had been speaking about separating delicate whites from sturdy colours like purple.” Blow the whistle and hit the locker rooms — this sport is over for Tottenham followers.
In fact, if you happen to’re not accustomed to Sol Campbell — and the controversy he brought about — it’s straightforward to overlook the almost limitless humor on this Pixel advert. Primarily, Campbell determined to alter groups in the midst of the Premier League season, switching from Tottenham to its hated North London rival, Arsenal, totally free, earlier than happening to make nearly 200 appearances for the Gunners and successful two league titles with three FA cup championships.
In American sports activities phrases, that might be like if Aaron Choose signed with the Boston Crimson Sox or if Tom Brady had turn out to be a New York Large — unthinkable ranges of betrayal. Lately, although, Campbell must signal for Chelsea if he wished one other likelihood at successful a trophy.
In my eyes, as a sports activities fan, that is one in all my favourite Pixel adverts of the yr. It pokes simply sufficient enjoyable with out ever mentioning Tottenham by identify, although it gained’t make Sol Campbell any extra in style in sure elements of North London.
