Supply Drone Racing League
The Drone Racing League (DRL) this week introduced new first-time partnerships with sports activities drink BODYARMOR, attire model Champion Athleticwear and gaming furnishings model RESPAWN as a part of the 2020 DRL Allianz World Championship Season.
All through the season, DRL pilots battle it out within the DRL SIM, the immersive drone racing online game obtainable on Steam and XBOX.
“DRL continues to draw unbelievable companions, together with BODYARMOR, Champion, and RESPAWN,” stated DRL President Rachel Jacobson. “Our sport delivers the subsequent technology of followers which might be tough to achieve by conventional channels. We’re scaling skilled drone racing along with daring, forward-thinking companions that embrace the brand new enjoying area of sports activities.”
The partnership with BODYARMOR marks one other breakthrough for DRL, as it will likely be the primary time the beverage model will foray into the rising world of esports and gaming.
“BODYARMOR has unbelievable momentum and continues to increase its portfolio with key partnerships with MLS, UFC and most not too long ago – the U.S. Open. Coming into into the fast-paced world {of professional} drone racing, BODYARMOR shall be showcased by DRL by in-season product placement integrations and distinctive social content material.”
“The Drone Racing League is without doubt one of the most enjoyable sports activities properties right this moment, and we’re thrilled to associate with them as we set up our first-ever esports partnership,” stated Michael Fedele, Vice President of Advertising and marketing at BODYARMOR. “This partnership with DRL creates an incredible alternative for BODYARMOR to interact new followers and customers nationwide and play an necessary function within the hydration wants of a few of the world’s most elite drone pilots and athletes.”
On Sunday, Champion will launch a brand new product line devoted to drone racing followers together with an all-new, limited-edition DRL Flight Go well with sweatshirt and sweatpants obtainable on Champion.com and DRL.io. DRL’s 2020 Season will function a nationwide business spot selling Champion’s racing set as a part of a digital marketing campaign, #AMillionChampionsFlying, to encourage followers to share pictures of them flying on the DRL SIM or in the true world.
“As a model that embraces innovation, sports activities and sport model Champion is thrilled to staff up with The Drone Racing League and provide the final word flying uniform for subsequent technology sports activities followers and pilots to be their very own champion — within the DRL SIM sport, within the air, and IRL,” stated Champion Group President of World Activewear, Jon Ram.
All through the 2020 Season, DRL pilots will compete for the Allianz World Champion title from RESPAWN gaming chairs.
